Endless Events on automated video content creation

Wrike needed to promote a major new product feature - Wrike Spaces. But how do you capture customers stories before launch?

The Wrike customer and product marketing teams had a significant challenge. They needed to promote a major new product feature - Wrike Spaces. Wrike Spaces was a significant improvement in terms of allowing teams at larger companies to organize their projects and folders so as to better collaborate in Wrike. But how do you showcase that value at launch without any customer proof?

It is the age old conundrum. Social proof sells, but if your product is new, how do you acquire that social proof before launch to promote it? Wrike came up with an innovative solution to that dilemma. They harnessed the voices of their early adopters (beta customers) for Wrike Spaces and captured them using Vocal Video. They instantly had a war chest of video testimonial content ready for their product launch and available to be leveraged in social and email campaigns.

"Authenticity behind testimonials goes a really long way, especially when a lot of consumers and prospects out there in the market are doing their own research. Testimonial videos are where the market is headed today, and it's ultimately how you capture people's attention." Alexri Patel

Alexri Patel tells the story of how Wrike used Vocal Video in the Spaces product launch.